In a powerful show of unity, some of Australia’s most influential agricultural content creators (who collectively boast over 1.5 million followers) have joined forces in a grassroots initiative to support the heartbeat of the nation: our farmers. Recognising the mounting pressures faced by rural communities, from unpredictable weather to rising costs, this group of online ag advocates is harnessing the power of social media to amplify farmer’s stories, raise awareness, and drive tangible support.
With southern and central parts of the country gripped by drought since February 2024, farmers are struggling with failed seasons, rising costs, and scarce feed, leading to financial and mental health problems. Some areas have recorded their lowest rainfall on record, particularly in Victoria, where cool-season rainfall has declined by approximately 13% over the past few decades. Meanwhile, recent record flooding in NSW and Queensland has had a devastating impact on the farming sector, with widespread damage to crops, livestock and infrastructure.
The movement is not just about story-telling, it’s action driven. Followers are being encouraged to buy local produce, support farmgate businesses, and contribute to rural mental health initiatives. Collaborations with rural charities and farmer networks have already sparked fundraising efforts and broadened the campaign’s reach.
Several influencers have been highlighted for their contributions to this campaign. These include @big_farmer_andy, @zoecarter_aus, @brownhatt, @farmerbelle, @.tylenwallace, @tara_farms, @.everything.em who have joined forces to create content about the realities of farming and to promote charitable organisations helping farming communities. Through coordinated video series, on-farm visits, and cross-platform campaigns, these influencers are spotlighting the reality of life on the land. The message within this series is striking a deep chord with both city and country audiences.
At it’s core, this digital alliance is proving that with authenticity, community, and a shared passion for the land, change is not just possible, it’s already growing. Want to help our farmers? Watch until until the end.
“Together, as a community we’re unstoppable”, says Big Farmer Andy. It’s time to band together and support Australian primary producers now and in the future.